20 years’ industry experience to make the most solid everyday menswear offer
My namesake brand is a combination of almost 20 years’ industry experience with a dedication to pushing myself to make the most solid everyday menswear offer.
I’ve always been interested in fashion and design, coming from a creative family it’s in my blood. Growing up, nobody was better or more well put together than my grandad Bill who ran pubs in Leith, a proper gent. When I started clubbing I realised the power of brands, everybody was buying into branded T-shirts in the early 90s. What you wore defined you, gave you confidence. I was hooked.
I knew I had to play to my strengths and went straight into studying for a degree in Fashion & Design, and then moved to London to work for and learn from the biggest brands and designers, first job at Reiss and then ended up as Head of Design for Nigel Cabourn. It was an intense period of training where I was taught my core values: vintage research, learning about the history of garments, where they were manufactured, the function of the materials, the fit, the details, and the ultimate importance of championing UK production.
I knew I wanted to eventually have my own brand, and to create collections which are more than just product. When the time was right, I relocated back to my hometown of Edinburgh and took the opportunity to build my own business and vision, to produce product that stands the test of time and tells a story, weaving in references from my Scottish heritage and making them relevant for today. It’s not just about the clothes for me, I want to make sure that we are creating jobs for people in the UK, preserving and promoting craft industries and ensuring that our environmental and social impact are constantly improving. My designs are technical and functional, but also a little unconventional, and that’s me.
- Kestin Hare